Soda companies use baseball for any number of promotional tie-ins, both today and over the sport's history. Today, Coca-Cola bottles include under-cap codes that drinkers primarily redeem for more Coke stuff in a vaguely creepy, self-perpetuating cycle. Back in 1967 and 1968, on the other hand, black-and-white player mugshots greeted the refreshed cola drinker. If you're a caffeinated collector like me, win-win!
Coke divided their late-60s caps into a bunch of groups. Most stick to specific teams, but a few are cross-league "All Stars" like today's Rusty Staub. What you see is what you get, with set type text framing a blurry floating head under a rubbery coating. Apropos to nothing, there's even a patch of cola-colored rouge on his right cheek, recalling Rusty's own Les Expos nickname, "Le Grand Orange."
The numbering's unique to this set, so is my type collection's only Coke cap. Online, commons run $1 - $2 and stars cost a bit more. A courteous dealer from the 2007 National gave me Mr. Staub gratis, a reminder that being friendly and sociable at shows has fringe benefits!

1 comments:
Ha- I remember putting 13 complete sets of the (now defunct) Washington Senators and the All-Stars. My dad would get the Coca-Cola vending machine guy to give him bundles of the top every time the Coke machine was emptied. I redeemed them for photos (1 set of Senators photos per complete set) or baseball (5!! sets per baseball). Of course, if I only had kept the sets instead....I would have made a lot of $.
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